Anucharn, T., Iamchuen, N. and Jussapalo, C. (2026) “Enhancement of Secondary-City Tourism in Phatthalung Province Towards Value Creation using Augmented Reality Technology”, Burapha Science Journal. Chonburi, Thailand, 27(1 January-April), pp. 101–119. available at: https://li05.tci-thaijo.org/index.php/buuscij/article/view/1316 (accessed: 2 September 2026).