A STUDY ON THE INFLUENCE OF CHINESE COLLEGE STUDENT' ENTREPRENEURIAL MOTIVATION ON ENTREPRENEURIAL SUCCESS: BASED ON AN EMPIRICAL ANALYSIS OF COLLEGE STUDENT ENTREPRENEURS IN A PROVINCE OF CHINA
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Abstract
Entrepreneurial Success is the most desired outcome of every entrepreneur. Entrepreneurial motivation is the starting point of successful starting up business. More importantly, entrepreneurial motivation will influence entrepreneurial behaviors throughout the process of entrepreneurship and even influence entrepreneurial results. How does Chinese college students' entrepreneurial motivation affect their entrepreneurial success? This paper takes college student entrepreneurs in Yunnan Province of China as the research object, and empirically analyzes the mechanism of the effect of Chinese college students' entrepreneurial motivation on entrepreneurial success. Research shows that college students' entrepreneurial motivation has a significant positive effect on entrepreneurial success (R2=0.336) and different entrepreneurial motivation has different effects on entrepreneurial success. Entrepreneurship plays a mediating role between entrepreneurial motivation and entrepreneurial success (ΔR2=0.047)
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