Examining the Environmental Performance of Fashion Products Associated with Eco-label
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In this study, we examined the effectiveness of eco-label based on how the environmental performance information presented in the fashion products and understanding of consumers to such information. Effective eco-labels implied that it increases the purchasing intention of the consumers’ and lead them to make buying decision. In addition, successful eco-labels alarm consumer’s eco-friendly awareness after they read the information about the design and the meaning of fashion products.
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