Demand Factors of Natural dyes of SMEs/ OTOP and Start-Up Entrepreneurs for Textile Product Development
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This qualitative research aimed to study demand factors of using natural dyes for SMEs/OTOP and Start-Up entrepreneurs. The data were collected from survey, i.e. demand, development guidelines and problems of using natural dyes including problems from natural dye material sourcing. The subjects of this research were SMEs/OTOP and Start-Up entrepreneurs that used natural dyes. The research tool was an interview. The interview data were analyzed by using program in order to obtain the important topic for development and improvement of natural dye properties to reach user’s requirements. Moreover, the feature benefits of natural dye applications were concerned. The interview results indicated that the demands factors, i.e. limited factors of natural dye using, required properties of natural dyes and also development guidelines of dyes for entrepreneurs maximum benefits.
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