A Survey on the Relation between Eco-advertisement and Consumer Green Consciousness on Fashion Products
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In this study, we conducted survey on the relationship between eco-advertisement and consumer green consciousness. The target group was selected with age ranged from 18-28 and the survey was conducted through social media platform. The survey results indicated that there is a direct relationship between eco-advertisement and consumer green consciousness of fashion products. The survey results provided some evidences that the green message in the advertisement would increase consumers’ green consciousness when purchasing the fashion products.
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