The Concept of Fashion Revolution & the Politics of Identity: How is “Woke Fashion”?
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This paper aims to shed light on the concept of “woke fashion” for Asian fashion academics and practitioners, by reviewing the development of the woke concept and how it has come to impact the fashion industry. “Woke” is now widely accepted in the mainstream, with woke culture is recognized as a socio-political revolutionary concept that is discussed and acted upon not only in real everyday life, but also being acknowledged at academic level, researched and debated by major disciplines. In the West and increasingly in Asia, the fashion industry today is now directly impacted upon by the “woke” impact, as people also project their identity through the garments that they wear. In particular, this research also presents a review of how “woke” has taken front stage in the fashion industry, shaping the identity that fashion brands now have to choose to represent themselves by. Therefore. teaching and learning of fashion and design today will need to consider incorporating the woke concept into the curriculum. The authors of this conceptual paper were awaken long before the woke movement, but forgive academia for its slowness in accepting and promoting diversity.
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