A Literature Review of Manufacturing Eco-friendly Comfort Textiles and Future Agenda
Article Sidebar
Main Article Content
บทคัดย่อ
In this study, we conducted survey on the relationship between eco-advertisement and consumer green consciousness. The target group was selected with age ranged from 18-28 and the survey was conducted through social media platform. The survey results indicated that there is a direct relationship between eco-advertisement and consumer green consciousness of fashion products. The survey results provided some evidences that the green message in the advertisement would increase consumers’ green consciousness when purchasing the fashion products.
Article Details
อนุญาตภายใต้เงื่อนไข Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
เอกสารอ้างอิง
Tehrani, N., Understanding green business, AuthorHouse, Bloomington, IN, 2011.
Banerjee, S., Gulas, C.S., Iyer, E. (1995). Shades of green: a multidimensional analysis of environmental advertising. Journal of Advertising, 24(2), 21-31.
Stolle, D., Micheletti, M. (2013). Political consumerism-global responsibility in action. Cambridge University Press, Cambridge.
Schuhwerk, M. E., Lefkoff-Hagius, R. (1995). Green or non-green? Does type of appeal
matter when advertising a green product? Journal of Advertising, 24(2), 45-54.
Zhu, B. (2013). The impact of green advertising on consumer purchase intention of green
products. World Review of Business Research, 3(3), 72–80.
