Design of Lanna Lantern-Shaped Bag Products from Hmong Ethnic Embroidered Fabric

Abstract

This research aims to design Lanna lantern-shaped bag products made from Hmong ethnic embroidered fabric and to study the satisfaction of respondents toward the bag design. The research process consists of four steps: Step 1: Designing the Lanna lantern-shaped bag products. Step 2: Gathering expert opinions on the designs. Step 3: Creating prototypes of the bag products and Step 4: Surveying respondents' satisfaction with the design and prototype production. The sample group in this study consisted of 100 consumers in Chiang Rai Province who are interested in or have purchased Hmong embroidered fabric bags. The research instruments included a satisfaction questionnaire for experts regarding five different Lanna lantern-shaped bag designs. Experts selected one design for prototype production. In-depth interviews and a set of 100 questionnaires were used to analyze the data with statistical software. The statistics used in the analysis were percentage and mean. The research findings revealed that the design sketch of the bag product selected by the experts was Design No. 2, which was inspired by the “Rang Mot Som” lantern or the “Sema Dhammajak” lantern.

The study on the satisfaction of respondents toward the Lanna lantern-shaped bag design made from Hmong ethnic embroidered fabric showed a high level of satisfaction, with an average score of 4.38. When considering each aspect individually: The design/form of the product had an average score of 4.60, the functional usability scored 4.46, and the conceptual idea of the product scored 4.39, respectively.