Investigation of the Environmental Performance of Fashion Products on Purchase Intention
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Abstract
Environmental performance of product is one type of environmental knowledge, therefore it would affect the consumers’ green purchasing intention. Accurate and verifiable eco-labels provided environmentally conscious consumers environmental information, which is beneficial for green consumption. In this study, we conducted survey on the relationship between environmental performance of fashion product and purchase intention. The target group was select with age ranged from 18-28. The survey results indicated that there is a direct relationship between environmental performance of products and purchase intention in fashion area.
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References
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